If you're looking for the perfect content marketing tool to help you get more business, you've come to the right place. This article will highlight four key tools that content marketers can use in 2019. You'll be able to take advantage of them today, and see if any of them work for you. They will all work for you, regardless of what tool you choose. While you do that, you will need to decide how you are going to use them.
AnswerThePublic
AnswerThePublic can be a valuable tool when it comes creating content for your blog or website. It can be used to generate content ideas by analyzing the public sentiment as well as search queries for specific keywords. You can even organize your research into folders and compare data from other sources. AnswerThePublic can also show you which posts and articles received the most engagement. This can prove useful when searching for content ideas.
StoryChief
StoryChief provides a great content marketing tool for small-business owners. It can be used as a planning tool, to write articles, and even to host marketing events. It lets you visualize team activities, approval processes, and more. It will also allow you to see which content is performing well. You can choose a plan based on how much content you plan to produce per month. To test the tool before you buy it, you can sign up for a free trial.
Trello
Trello can also be used for content marketing to hold your staff accountable for publishing high quality content and turning visitors into buyers. Trello allows you to quickly assign tasks, track progress, strengthen strategic best practices, as well as track and report on your team's progress. This tool allows you to easily assign content to your team members, and also add due dates to hold them accountable. For different content types, you can create multiple boards. You can also add colored labels to each board to distinguish different types of content.
BuzzSumo
BuzzSumo may be the right content marketing tool for you if you are looking to create viral posts. The tool will analyze your content marketing efforts and generate relevant backlinks. BuzzSumo offers three fantastic reasons to use it:
SocialBlade
SocialBlade could be useful for content marketers. Social Blade collects data about different social media accounts. It tracks the progress and growth of various profiles. Social media tools also provide social insights which will allow you to improve your content and approach influencers. It tracks 31,000,000 YouTube channels, 8.8 Million Twitter profiles, 210,000 Dailymotion users, 259,000 Mixer Streamers, and almost 8 million Twitch channel accounts. The tool also monitors 350,000 Facebook pages and 9,000,000 Instagram accounts. Overall, Social Blade has 7 million unique visitors every month.
HubSpot
HubSpot Content Marketing Tool helps marketers optimize the content they create for search engines. It offers a wide range of functions that enable sales and marketing to coordinate their activities from one place. These tools include content creation and social media sharing. Lead capture is also included. They also provide tools that automate lead nurturing workflows. We have a detailed overview of the features of HubSpot's content marketing tool.
FAQ
What are some of the benefits of content-marketing?
By creating high-quality content, content marketing can help drive sales leads and sales. Content marketing also provides a steady stream of fresh, original content that can be used to promote products and services. Content marketing helps increase brand awareness, trust and engagement among potential customers. Additionally, content marketing helps to project a positive image about your company.
How long should my content marketing campaign be expected to last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. You might launch the new product in August, and then keep it updated throughout the year.
If you're selling clothes, you might create one look for fall and one for spring. You should always offer something new to your audience so they never get bored.
Your goals will determine how long your content marketing program can last. A small business may only require you to concentrate on one channel. For larger companies, you may need to consider multiple channels to reach a broad target audience.
Why should I have a Content Marketing Strategy in place? Why not just send emails or post social media updates?
Two main reasons you may choose to ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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You might think that posting on social media or email marketing is impossible if you haven’t tried it.
Both of these assumptions are wrong.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. They're not enough on their own.
Your goals can't be achieved by an email campaign. You need to integrate it with a larger strategy. It won't be enough to just post on social media. They should be part and parcel of an overall strategy.
A Content Marketing Strategy is the key to this success. You can control your entire content creation process by having a clear strategy.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
However, a strategy is a key to success.
How much should content marketing cost?
The number of leads that you are looking to generate will determine how much. Depending on your industry, the average cost per lead is between $5 and $10. When we started our business, for example, we spent about $20 per lead. Today, we spend about $6-7 per lead.
Is content marketing right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
Here are some questions to ask to get you started.
Do my company need to communicate a particular message? Or should I create content that appeals to a wider audience?
Do I want to focus on generating leads or converting visitors into buyers?
What product am I trying to promote?
Would I be interested in reaching out to people outside of my industry sector?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
What are some common mistakes people make in starting a content-marketing program?
You must have a plan for your content marketing strategy. Without a solid plan all of your efforts will be wasted. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. It helps to keep things on track as you move between phases. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. You will be able to identify which posts are most likely to drive traffic and which ones won't. You can then decide whether you want a series of articles or videos that are based on these results.
A common mistake is to not think about the length of the content marketing campaign. It makes sense to start writing content today if you plan on launching a website tomorrow. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
Great content takes time. This is not something to rush.
Consider yourself a business person who is interested in content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to create stunning images
Images are a great way to make your content standout from others. Images are a great way to communicate ideas visually. They are excellent at grabbing attention, and increasing engagement. They're great at communicating complex concepts quickly and effectively. ).
Images can bring life to writing and presentations, and make them more engaging. If you don't know the best image to use for your job, you might end up with less striking results. This article will provide tips on how to choose the best images possible for your next project.
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Find out what makes an image appealing. When choosing which photos to use, there are many things that you need to remember before you even start looking at them. You want images that are concise and clear. A messy photo won't do the trick. It will not grab attention like a simple, clear image. Avoid images that have people not smiling or staring directly into the camera. This is because it gives the impression that whatever you say isn't very interesting. It's important to make sure that the image doesn’t distract you from the main message. If it draws too much attention away from the content, then it's probably not ideal.
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Find inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. Look at their captions first. These captions may be included in the photo or written separately by others. In either case, it is important to check that the caption is easy to read. Pay close attention also to the context of your photo. Is it somewhere where you might expect to find people having fun? Or maybe it's a place that looks like it could be dangerous. Perhaps it's a place you don't associate with happiness. Whatever the reason for your liking the image, think about how it relates with the message you wish to convey.
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You can test different types of images. You can highlight specific aspects of your text by using images. This is one of the greatest benefits of images. For example, if you're writing about a particular product, you may want to show an image of the item in action. A similar image could be used to illustrate the information in an infographic. These kinds of visual aids will help draw readers closer to your information, as they'll feel more connected to what you're sharing.
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Make sure you use the correct file format. It is important to know which file format to use when selecting images. JPEG and GIF are the two most common file formats when designing web pages. Both of these file formats are great, but each has advantages and disadvantages. JPEG files can be used on websites as well as social media posts. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. They can lose their quality over time and become pixelated after a while. GIFs are smaller and more suitable for animation and graphics than JPEGs. GIFs don't allow transparency which makes them unsuitable for photo editing.
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Add other visuals. You might consider adding other visuals to your content. Your post's effectiveness can be greatly improved by providing a distraction-free environment. This will make it less likely that they leave your article page and go elsewhere. Infographics are a great way to add visuals to your website. Infographics are popular because they allow you to quickly and easily share lots useful information. These infographics are great for adding to blog posts.