Instagram is preferred by almost 85% of teenagers over Facebook. So it's time you get to know your new target audiences on Instagram. Here are some ways you can find them.
85% of teens prefer Instagram
Piper Jaffray reported that Instagram was preferred by 85% to Facebook and Twitter in a survey of 8,600 U.S. teenagers. Instagram's core feature, which is image-based, encourages users to show only the best version of themselves and their lives. Six percent attributed their suicide thoughts to the use Instagram's photo-sharing feature. This trend was a major contributor to Instagram's success.
The survey found that 72% of US teens use Instagram every day, and 69% use Snapchat. In the UK, the media regulator, Ofcom, has published two separate studies of teenage social networks. This study covers 16-to-24-year-olds, while the 12-to-15 year-old study covers 12-14-year-olds. In both studies, Instagram has the upper hand, but Snapchat's share has been shrinking as more teens switch to it.
Hashtags help you connect with a new set of target audience
Besides using the hashtag feature on your posts, hashtags are a great way to mobilize users on important causes. HubSpot used #BTPLancs for a tweet promoting BTP Lancashire football team to receive more than 20,000 responses and likes. Instagram also allows users to follow brands using popular hashtags.
You can also increase your reach by using hashtags. They also improve searchability. The more relevant the hashtag to a brand’s message is, users are more likely to see it. The hashtag #jewelry, for example, generates 12.6% more engagement compared to a post that does not include a hashtag. You can use hashtags to find new followers, increase engagement and convert them into customers.
Instagram Insights is a great way to find your target audience
Analyzing data from your posts can help you identify your target audience. Instagram Insights offers a wealth data about who is visiting your profile and the posts that are most popular. These insights can help you create content that resonates with your audience and increase conversion rates. These are some tips for using Instagram Insights in order to identify your target audience. And, when comparing Instagram insights to your sales data, remember to make sure that your demographics and interests match up.
Instagram Insights, a free tool, allows you to examine your content without having to leave the app. This will give you insights into your target audience, what they want, and where they are. This information will guide you in your content creation and publishing. You'll be able to know exactly when and what you should publish. Instagram's users will offer you valuable insights and takeaways.
FAQ
How can you make a content marketing strategy that works?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, identify your target market and the ways they use the internet. Next, determine which channels are most effective in reaching your target market. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
Is Content Marketing Strategy right to me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
If you are looking for some direction before starting, these are some questions:
Do my company need to communicate a particular message? Or do I want to create content that resonates with general audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Are you trying to promote one or multiple products?
Am I interested in reaching people outside of my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
What's the difference between content creation and content marketing?
Content marketing is the idea that all great brands have the same message. They continually deliver useful information that people want or need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They are also able to create a strategy for promotion and distribution.
That is, they think strategically about the things they do and what it means.
This is the core skill set needed to be a successful content marketer.
How to use Blogging to Generate Leads for Your Business
Leading B2B companies know how important online leads are for their success. Many businesses fail to convert qualified traffic despite this fact. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.
Reason 1: Your website isn't optimized. You don't make any money blogging! Blogging is an excellent way to get new customers. Your blog posts should not solve problems for your target audience.
Optimize your blog so it can be profitable. This will increase your chances of having visitors find your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
Keyword Toolbox is a great tool for finding keywords. Add these keywords to page titles, meta descriptions, and body text.
CTAs should also be placed throughout your blog. CTAs encourage readers to take action, such as signing up for your newsletter, or purchasing a product.
These actions increase the chance of a sale, and they give you insight into which information users are interested.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time and effort to establish yourself as an authority in your niche. This is why it is important to write about topics that you are passionate about.
Writing should answer the question "Why should you hire me?" Keep your eyes on the problem when you write.
This will help you stand out from other businesses that may just be trying to sell products.
Your blog should be useful for your prospects. So, think of ways you can use your expertise to educate others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Your viewers will appreciate the links to relevant resources. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3 is that you don't have clients.
There is no quick fix for building a successful business. It takes time and trust to build relationships with your target customers.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Instead, place ads on social media websites like Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. If you own a website design business, chances are you have many female clients.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
After creating your ad, you should follow-up by sending a message directly to your potential customers when you get a click through.
Remember that you don't have to pay for every person visiting your site. Accessible traffic can generate more sales than those who pay.
A contest you could hold for new subscribers signing up via email would be one example. You could also offer gifts to subscribers to your mailing list.
The key here is to find creative ways to attract visitors without spending too much money.
Reason 4: It's not possible to afford advertising - your business is too busy running it, so you don't have the time.
Your work should always be prioritized over your business. If you're too busy with your business, you won’t be able grow it.
You might feel overwhelmed at the sheer amount of tasks you have daily.
Start by organizing. You can set aside an hour each week to review your work and plan what you should do during the rest.
It will be easy to manage all the other tasks once you have started.
Do I have to post links to content on other sites?
Yes! This is link building. It is a great way of increasing traffic to your website by linking back to other sites' content. But only link to reliable sources.
Why should I do content marketing?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot spent on content!
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
This is the best way to send a press release
After we have covered how to make a press statement, let's look at the best methods to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Follow these guidelines if email is your preferred method of communication
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Be sure to make your subject line stand out. Your headline may not be sufficient to grab attention.
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Be concise. Your press release should not be long. Keep it short and sweet.
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Use plain English to write your email. You wouldn't expect anyone to be able to comprehend technical jargon if you sent it.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
These are some tips to keep in mind when writing your press release:
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Avoid using unnecessary words such as "we", "our," or "I"
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Before you create your press release think about your audience. What do they care about most? What can you do to connect with them?
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Remember to include URLs in your emails.
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Get permission before you send your press release. Ask the recipient to consent before you send out your press release.
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Don't spam. Send only one copy of your press release.
Now it's time for you to distribute your press release. The next step is to locate the right channels to spread your message. Here are five of the most popular channels:
Traditional Methods
You probably already have a list of publications where you want to submit your press release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications require a submission fee or even offer special incentives to writers who pitch stories. For example, some publications give away free subscriptions for every story published. Others give away a percentage of each article's revenue.
Traditional methods of submitting press releases are still viable options, but experts suggest going online.
Online channels
Online channels are one of many ways to reach potential customers. There are also opportunities to publish press releases on websites like Google News, Yahoo! News, Bing News, and AOL.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS also allows users to search for keywords within its network of websites. This is very helpful when searching for information about a topic.
AOL news offers similar services to Yahoo! and Google News. Although it isn't as well-known than the two giants, AOL offers a great service at a fair price.
You can also post press releases to some publications. Most charge a monthly subscription fee. However, many free websites host press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It currently has more than 1 million members. Users can access thousands of press releases posted by businesses worldwide.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire, another great resource for finding news releases, is also available. They claim to possess the largest database of press releases.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print Media
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Many small businesses don’t realize the power of print media.
Print ads can be used to promote the latest products of your business, such as clothing or books. You can also advertise in newspapers or magazines.
If you are looking for something different, look into the "free" section in your local paper. You may find advertising jobs in classifieds.
You might also contact your local television or radio station. They might accept press releases as part their regular programming.
Press Releases Aren't Dead
Everybody seems to be talking these days about mobile apps. But did you know that press releases are still very much alive? They're even more essential than ever.
People expect immediate results these days. Your message must be delivered to the right people if you want your message to be heard. It is important to use all channels possible to achieve this goal.
This doesn't mean you have to spend money on Facebook ads. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line? Word of mouth is your best tool for growing your business. Customers will tell their friends about your business. Why not let them know about your business first?