It is hard to overstate the importance of email marketing statistics. These statistics can help improve your marketing strategies and segmentation. You can also learn more by receiving a weekly newsletter that includes marketing statistics. Email newsletters provide a great tool to measure your success. These statistics can be applied to both offline as well as online businesses. These statistics will help you to create more targeted and more effective email campaigns. Check out these articles to find out which statistics you should track.
Mobile users check their email 3x more throughout the day
A new stat shows that mobile users check their mail three times more frequently than desktop users. This shows that even though email is used by 85 percent of people, mobile users use it three times more than desktop users. They are more task-oriented and have different goals. In addition, 58% of people check their email first thing in the morning. These users clearly have a higher priority than us all! So what should marketers do to make their emails stand out to mobile users?
Mobile commerce is a great tool to influence impulse and planned purchases. A study revealed that 38% American smartphone owners bought products after receiving an email from a mobile marketing company. In-store purchases accounted for 45%. In addition, mobile marketing is particularly effective for younger audiences, because most users spend most of their time inside an app. Indeed, 70% of mobile phone users check their email through the mobile application, and most check it in mornings.
Despite this trend, mobile email use is continuing to outperform other channels, including desktop and laptop computers. A recent study found that 59% of US consumers check their personal emails on their mobile devices, while 23% of users access their private inboxes at work. Those numbers are shocking, but the benefits of a responsive email design are substantial. This can help increase click-throughs by up to 30%
Personalized emails increase click-through rates
Personalized emails increase the click-through rate of your email campaigns by as much as 139%, according to a new report from Bluecore. Personalized emails are those that are tailored to the recipient based on past purchases and preferences. According to a recent study, 81% of respondents said they were more likely to purchase additional products after receiving personalized emails from retailers. 70% of respondents were willing to give their personal data to retailers in order for them send them targeted promotional emails.
Segmenting your subscribers is one of the best ways increase click-through rates. You will have low click-through rate if you send the exact same email to everyone. The best way to do this is by segmenting your list according to interests. This will make it easier for you to send relevant emails to your audience. While it may seem like a great idea to send emails all the time, bear in mind that not everybody will be interested.
CTR refers to how many people opened the email and clicked the link. CTRs greater than 5% are considered good. There is not a universal standard for email click-throughs. Some sources indicate that the average email conversion rate (CTR) varies greatly from one company. Paceco states that an email with a click-through rate of 10% is considered good, while Delivra reports that an average email click-through rate of 3.57% is considered good. Additionally, legal emails are less effective in terms CTR than emails that contain sports content.
Dynamic product recommendations boost email CTR
Dynamic product recommendations can be a great way to increase email engagement and CTR. These emails are generated based on machine learning algorithms and are triggered when the recipient opens the email. Based on the recipient’s interests or preferences, the most compelling offer may be displayed. Make your offers more appealing by using larger images and avoiding product titles. For maximum CTR, use different algorithms for different user segments.
Personalization increases email CTR by allowing recipients to choose products based on their previous purchase history. The ability to recommend products can increase conversion rates and result in more revenue from less visitors. Salesforce has found that product recommendations make up nearly 30% of all revenue and account for 7% site visits. Personalized recommendations increase click through rates in emails and improve the average order price. This article will show you how to make your email more click-through friendly by using product recommendations.
Use responsive design to make product recommendations. This will increase your email CTR. While desktop designs display three products per row, mobile versions stack them so that the product imagery is prominent and intrigues. A large product image, with a title and the price removed, can increase email conversion rates by 37%. This strategy is highly effective in increasing open rate and will dramatically increase email conversion rates. Even though this strategy may not work for every industry, email campaigns can still benefit from it.
Abandoned email has a higher conversion ratio than newsletters
It's likely that you have heard that email abandoned has a higher conversion rate then newsletters. What's the deal? There are many reasons why this phenomenon occurs, but they're not the only ones. Newsletters are hugely popular, but abandoned email is much more effective in converting leads and customers. Emails that aren't opened or deleted more often than others have a higher conversion ratio.
First, emails that are not opened are much more likely than newsletters to be opened. Even though only 21% of open emails were clicked through, more people who opened them ended up making a purchase. This is an enormous number. These emails with abandoned product links are more open and clicked on than newsletters. Sending abandoned email sequences is a good way to reactivate interest in your product products.
A second reason why abandoned emails convert better than newsletters is that they take more time to send. A study found that only one out of 100 emails sent converts into a purchase. This is quite shocking, given that email newsletters can be very hard to create and send. Email newsletters are therefore a poor option. If you are able to create a series that contains relevant products from your abandoned emails, you have a greater chance of converting subscribers.
Email bounce rates are below 1%
You may have experienced bounce rates of more than 1% when you use an email service. While it's normal to have some bounces, the goal is to keep them below 1%. Bounces can happen for many reasons. From email addresses changing to temporary delivery issues, to name a few. Email bounce rates higher than 2%, or even 5%, are cause for concern. A bounce rate of more than 10 percent indicates a serious problem.
According to email marketing statistics, media and entertainment industries are among the least-bounced industries. In contrast, business services, real estate, and agencies have the highest bounce rates. In addition, the media and entertainment industries have the lowest bounce rates. These industries also have the lowest average unsubscribe rates. These industries have the lowest email bounce rates, at a median of 1% according to recent statistics. Even if your email marketing campaigns aren't performing well, you can still achieve low bounce rates.
Email analytics tools are the best way for you to see if your email is bouncing. Campaign Monitor's 2020 Email Campaign Benchmark study, among many other email analytics services, found that almost all marketers' email bounce rate are below 1%. But, if your email bounce rate increases steadily over time, you should address the cause. Your email list quality is often the reason for high bounce rates, and you should fix it.
Email reading time has fallen from 13 to 10 seconds to just 10 seconds
Marketers remain optimistic despite the fact that email reading time has declined in recent years. Litmus has found that email reading time has declined by 10 seconds during the last three-years. Although there are many factors that could explain the decline in email read-time, they all point to the same thing:
In 2018, 61 percent of emails were read by recipients. Only 25% were glanced at or skimmed, while 15% were deleted. Mobile access is key to increased email engagement. While 61% of email are opened from a desktop computer, only 11% are open on mobile devices. Despite these declines mobile devices continue to be the best reading environment. With 42 percent of all email opened via mobile, mobile is the most preferred platform for sending emails.
Email opens vary by country, region, and time of day. The U.S. has approximately 20% open between nine and noon, while the rest are opened throughout day. Emails from Spain open between 4 and 5 p.m. while New Zealanders and Australians read emails earlier than anyone else. It is high that mobile email opens are read at 84 per cent.
Trends for 2022
Email marketing has been one of most effective ways to reach potential clients for years. However, email marketing isn't without its challenges and problems. Email marketers face new challenges this year. Most marketing professionals are likely to be anxious about the changing digital landscape and growing distrust in social media platforms. It's clear that the biggest challenges facing marketing professionals are still lack of data integration and data. Here are some trends in email marketing for 2022 you should be aware of.
Keep your email design simple, and make sure it is easy to read. Although you have seen some great email design trends, don't do it too often. Instead, combine static images with dynamic elements. This will give you visual depth, and allow you to choose which elements to display first. Next, you should keep an eye on the latest email design trends so that you can incorporate them into any campaign. Consider sending out birthday messages to your audience with special discounts or Early Access Invitations.
The pre-COVID days are over and email marketing is now in a new era. Although email marketing remains the most preferred method of marketing, customers' preferences constantly change. Your marketing strategies must be adjusted to adapt to this changing world. Email is still one of the most cost-effective marketing channels. It can generate $51 per dollar.
FAQ
Is content marketing easy to measure?
Yes! You can measure the results. This allows you to evaluate whether your efforts were successful, and if you need changes.
You can track which visitors came from different sources (emails, social media, paid advertisements, etc.) and track conversions, such as sales leads and purchases.
These metrics tell you which parts of your content are performing well and where you have the greatest potential.
What is Content Strategist, and what does it do?
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists have the ability to develop strategies that attract current and future customers. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They are also able to integrate social media platforms in these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
What is the cost of hiring a content strategist to create content?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Do I need an agency for Content Marketing?
No! No. There are many online tools that can help you create high quality content. Agents tend to be more expensive.
What should I do to get started with content marketing?
Start by identifying your audience. What are their needs? What are their needs? How can you assist them? You can identify who you are writing to and where you should focus your efforts.
What is strategic marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's about giving people the things they want. This is what makes the most successful businesses.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
You have to know what people care about and listen carefully to find out how they think. Then, create high-quality content to answer their questions and solve their problems. This creates trust and loyalty that will ensure you are there when they need you.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
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How To
How do you develop a content marketing strategy?
Understanding what content you want to create is the first step. Once this is defined, it's time to start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you've decided on the type of content that you want to create, it's important to determine who your target audience is. You need to know who your target market is and why they would be interested in what you have to offer them.
Next, identify your target market and find ways to connect with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. Again, this goes back to determine why you're writing the content. What problem does it solve Is it helpful? It will make their lives easier.
Now that you know what kind of content you write, it's time to figure out what you want to say. Are you looking to share information in your industry? On current events? What about specific products or services? Your focus will be determined by the answer to this question.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to ensure that every piece of content you create serves its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Don't forget that a great content marketing strategy has many moving parts.