Content repurposing refers to the practice of using previously written articles or other content in a new form. Infographics are blog posts, videos and podcasts all examples of content reuse. Repurposing content can have many benefits. The process is simple and quick. Here are some examples of common content that is ripe to be repurposed.
Infographics
Infographics can be used to repurpose content such as blog posts. Infographics can be created to summarize an entire article (or section) of content. This makes them very useful for short blog posts and social media posts. Creating an infographic from a blog post is simple: organize the key points by subject, then group them by section headers. Your infographic will stand out if you highlight illustrations or fonts.
Instagram allows you to post single images for repurposing infographics on other platforms. Instagram is visually driven. Users can share multiple images within a slideshow format. You should break down your infographic into multiple slides. LinkedIn allows you post a sneak peak of your infographic as well as a link pointing to the full infographic. The infographic can also be shared via Twitter.
Email newsletters can be another excellent place for repurposing material. It is safer to share complete posts with subscribers than to link to them. So make sure you include all content in your newsletter. For social media, your blog posts can serve as microblogs by pairing with beautiful visuals. Piktochart has Instagram post templates that allow you to pair your posts with beautiful visuals. These social channels will allow you to repurpose your content, which will help your blog posts grow.
Many benefits can be derived from repurposing existing content. Content reusing is an excellent strategy to increase visibility. When done right, repurposing content can increase the number of views and increase the amount of traffic your content receives. In fact, if done correctly, it's an excellent way to repurpose evergreen content for the most visibility. The best part? Your content can be reused in any number of ways.
Infographics are a visual way to summarize data visually. They also help you educate your audience. It's easy to reuse existing content: You can edit a blog post, e-book, and then use the infographic. Templates are a common feature in most design tools. You can add images and videos, which makes your infographic more appealing to users. But remember to make it mobile-friendly, too.
Blog posts
Repurposing blog posts is an excellent way to get more eyes on your message. Offering a fresh view on a topic allows you to create a new email list, or even a completely new post. A combination of related content can be used to create an eBook or instruction handbook. It is possible to also create webinars from blog posts or make them into conference presentations. To further humanize your brand, you can hold an event.
Creating an infographic is a great way to repurpose blog posts, as they are eye-catching and easy to read. They're especially useful for sharing the original content on social media sites like Instagram and Pinterest. You can also use infographics for Instagram and IGTV social media posts. A blog post can be turned into an infographic that is suitable for a new platform such as IGTV.
Another way to repurpose your blog content is to create a new presentation. Based on the content you have, you may want to create a slideshow, a PDF, and an infographic. The possibilities for creating a slide show, a PDF or an infographic are endless. Reusing content can help you save time. You can create new content in a matter of minutes, rather than spending hours creating new articles. That's why repurposing your blog posts is so useful.
Another way to repurpose your blog content is to guest blog. This is an option but it doesn't have the same SEO benefits as repurposing blogs posts. The controversial route of guest blogging is the other. It's up to you to determine which strategy is best for your company and which are most likely get you noticed. By repurposing your blog content, you'll be adding new readers and boosting your traffic.
A video is another option for repurposing blog content. You can make a video by editing your post, adding key points, and adding a call to action. It is possible to batch blog posts for a webinar or presentation. It will take a lot less time than writing new content from scratch, and you'll benefit from higher quality traffic. In either case, you'll have an audience for your video and potentially more sales!
Videos
Repurposing video content can allow you to create multiple content types from the same media. Repurpose videos on social media to promote products or reinforce key messages. Video content repurposing allows you to save time and money, while still creating multiple forms. Here are some examples to show the benefits that video repurposing can bring. These examples might not apply to every situation, but they all have advantages.
Consider the time required to create videos. The process of creating video content requires complex skills. Editing and post-production may be required. Making videos can be difficult and expensive. Repurposing content from video can make it last longer and help increase its visibility. Secondly, repurposing video content for social media helps you reach a much wider audience.
The same principles apply to audio content as well as video content. To create a blog post that is based on your video, you can alter the audio and video files. Or you can turn a blog posting into an educational video. It doesn't matter if you are trying to reach new customers or educate your existing customers. You can convert a blog post into an educational video. Video content repurposing allows you to increase revenue and save time.
Another great way is to upload short clips of your video content to social media channels like Instagram and Snapchat. Cutstory is a popular iPhone app that allows you to repurpose video content. This tool enables you to shave long videos into smaller story-sized clips. You can also promote your video via different social media platforms. Repurposing your videos will result in a huge increase in traffic.
Video marketing is a great way for generating a higher conversion rate. Videos that engage customers also tend to perform better in search engine rankings. An online video optimization tool like Kimp Video can help you optimize videos for SEO. It will be a wise decision. Once you have optimized your videos, all that's left is for you to promote them in a better way.
Podcasts
Repurposing your podcast episodes is an excellent way to maximize brand awareness and increase visibility. There are a few reasons why you should repurpose your content. It helps build authority, credibility, and trust. Podcast listeners will be more likely to trust you if you communicate the same message in an entirely different format. Repurposing content allows you to transform it into something completely new.
Another benefit to using podcasts to repurpose content is the possibility to link back on your own website with relevant keywords. This boosts SEO and makes your content more visible in search results. This will eventually drive more traffic to you website. If you don't have time to repurpose content, you can always start over. More podcasts will get promoted if they are posted to other websites more often.
Repurposing your podcast can also bring you a larger audience. Your podcast will be visible on more platforms than ever, increasing your organic search rankings. In addition, more links mean more traffic. Google will show your podcasts higher up in search results if you have more people linking to it. This can also increase your organic ranking in Google. Although Twitter and other social media sites don't rank among the top authority sites, these platforms are still great places to share your content.
A Twitter Chat, based on an episode of your podcast, is another way to make use of your podcast content. It is possible to host a Twitter chat in an episode, and your audience can participate in the discussion. A Twitter chat lasts approximately one hour. Your audience must be notified beforehand. These chats can be a way for you to share your podcast knowledge and interact with your listeners. You can also make your podcast episodes into video clips. These are typically shorter than the first and are great for social media platforms that allow for longer videos.
While podcasts have many benefits for content repurposing, it is important to keep in mind that podcasts might not be the right content type. Podcasts are great for sharing content but many podcast creators can't release an episode every single day. Podcast creators who have spent time and effort creating high-quality content will find it a great strategy to reuse their content.
FAQ
Why is content marketing important?
Content Marketing is more than creating great content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
And this is precisely what Content Marketing Strategy does. Content Marketing Strategy provides insight into the psychology of customers to help you engage best with them.
It will also help you increase your conversion rates, which can lead to higher profits.
However, why would you choose to invest in Content Marketing Strategy when there are many other options available?
Content Marketing Strategy has a higher ROI than any other marketing method.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
What Content Marketing Strategy is right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
But if you're unsure where to start, here are some questions to ask:
Do my company need to communicate a particular message? Or should I create content that appeals to a wider audience?
Is it better to generate leads or convert visitors into buyers?
Am I trying to promote one product or multiple products?
Are you interested in connecting with people outside my industry?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
What is the difference in content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They consistently deliver the valuable information people want and require.
Content marketers are trained to create the right content at each time and for every channel.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
They think strategically about their actions and the reasons they do them.
This core skill is essential for a content marketer to succeed.
Is content marketing easy to measure?
Yes! Yes! This helps you to determine if your efforts were successful or if you need to make adjustments.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
How does content market work?
Content Marketing is a way to create engaging, valuable content that offers value.
Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from trusted brands are more popular than negative ones.
People love reading about things they are interested in. If you write interesting content, readers will continue to return for more.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How to Write an Effective Press Release
Press releases can be a powerful way to establish authority and credibility in your field. They can help you establish connections with journalists and other influential people.
Many business owners are unable to create compelling press releases due to lack of the required skills.
These are some helpful tips to help you prepare your next press statement.
Know Your Niche
Before you write your press release, make sure you understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. Consider including information about your professional affiliations. For example, the association you belong is important. Also, how long you have been working in the industry. You could also mention your experience working with clients and providing excellent customer service.
Incorporate Keywords into Your Title
The title of your press release is often the most important part of the document. It's the only section that appears in search engines, so it needs to grab attention immediately.
The best titles include keywords related to your product or service. You might use words such as custom-made bridal gowns or wedding dresses if your product is sold.
Make Your Headline Relevant
Your headline should be the first line of your press release. It's what people will read first, so it has to be catchy and relevant.
If you're writing a press statement for the first-time, it's likely you won't know what type of content works best. It's a good idea to test different headlines against each others. Find out which headlines have the highest click rates.
Google can also be used to search for your company name and "press release". The top results will give you a good idea of what kinds of topics work well.
You might have heard it said, "Write for yourself, but publish to others." You can't just create a press kit without knowing who your audience really is.
Write With a Purpose
The majority of press releases include three sections.
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive Summary
This section is the shortest, and most detailed part of your press release. It typically contains one paragraph that summarises your press release.
Here you can provide information about your product. You can use this space to describe the benefits of your products or services.
Conclusion
This section is the last of your press release and includes two paragraphs. Next, sum up the key points you have taken from your body. You can then end your article with a positive statement about your company.
For example, here's a sample conclusion:
"My book contains practical advice that anyone can use to improve their health, fitness, and overall well-being." I hope my book can help you achieve your personal dreams.
Make sure to include URLs
In press releases, it's common to link to your site. However, there are several types to choose from.
Let's take a look at some of the links that you should include in your press release.
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social media sharing buttons on your site. This allows users to automatically link to your site if they share your press release.
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Blog: Write a blog about your press release. Include a hyperlink to your press releases in the text.
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Website: Link directly to your website using the URL included in your press release.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.