There are many advanced content marketing tools that you can use, in addition to the traditional article marketing tools. For example, Buzzsumo is a multipurpose tool that analyzes content performance and helps you find the hottest topics and headlines. Buzzsumo allows you to identify and connect with key industry influencers. The best part? The best thing? It is free! Continue reading to learn more.
Canva
Canva allows you to design and market your products. It allows non-designers to create amazing designs and marketing collateral in just minutes. It can also be used for business purposes, with the appropriate dimensions for Facebook, Twitter, and Instagram. By using Canva for your content marketing campaigns, you'll be able to impress your clients and create brand awareness. But, this doesn't mean you need to be a graphic artist to use Canva.
Google Optimize
Google Optimize can be incorporated into content marketing campaigns. The Google Analytics-based Chrome extension can provide a wealth of data that will help you improve your marketing performance. You spend so much time crafting high-quality content that you don't need to increase the bounce rate or conversion rate of your website. You'll notice that your bounce ratio is very high when you look at a report called behavior-site Content-All Pages. The good news is that you can adjust your strategies to improve your bounce rate, or increase your conversion rates, using the data you've collected.
Hootsuite
You may be tempted not to pay for Hootsuite's free service, but this platform has many great features for content marketers. The Hootsuite Dashboard shows you key metrics in a clear and concise way. All this data is accessible without the need for any setup. You can also make custom analytics boards and dashboards to track specific metrics. However, you should make sure to position yourself wisely when using this tool.
GetResponse
If you are looking for a comprehensive content marketing tool, you may want to consider GetResponse. This tool allows for the creation of beautiful, responsive landing pages as well as emails. It also lets you import contacts from third parties apps and send surveys out to your mailinglist. Advanced email marketing automation is also available, such as "if-then" rules that can send targeted messages based on customer behavior. GetResponse allows you to build surveys and can add custom fields to your contacts list. GetResponse provides over 500 professionally designed templates for all types of campaigns including promotional, educational and sales emails. Although it is not free, the tool offers many useful features for content marketing campaigns. This includes an extensive help library and award winning customer support.
Evernote
For example, Evernote has a team of content creators that creates videos. They are able customize content for specific target audiences. They use Google Analytics as well as Hootsuite for understanding and tracking audience behavior. They reply to social media users with links and respond to their questions. Evernote is a mission oriented company that responds to users on social media and incorporates links in its replies. They can also customize content for specific markets.
SEMrush
Semrush's premium content marketing toolkit helps marketers create, modify, and optimize their content. These data are vital for creating quality articles, generating content ideas and tracking and optimizing content. The toolkit contains tools that will help marketers create, edit, and audit their content. The toolkit also includes a topic research tool, which will help you generate content ideas and find keywords that are relevant to your products and services.
Trello
Trello is the perfect content marketing tool if you want to keep track of every step of your project. Its powerful checklist function helps you keep track all aspects of your project, including images and quotes from third parties. Butler, Trello's intelligent assistant, allows users to do common tasks with just one click. Its buttons can be used to send cards directly to reviewers or archive them into specific lists.
FAQ
Do I have to post links to content on other sites?
Yes! It's known as link building. Linking to content from another website is a great method to increase your site's traffic. Be sure to only link to trusted sources.
What makes content marketing work?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
How is content marketing different from traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste, as most people overlook it. Content marketing will result in much higher engagement rates.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to create amazing images
Images are a great way to make your content standout from others. Images are a great way to communicate ideas visually. They can grab attention and increase engagement. They help convey complex concepts simply and effectively, and they're also useful for highlighting key points in any kind of written content (e.g., blog posts, social media updates, etc. ).
Images can help to make a piece or presentation more interactive and lively if used correctly. It is possible to get less striking results if your images are not chosen correctly. This article will give you some ideas on choosing the right images for your next project.
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Find out what makes an image appealing. There are several factors to take into consideration when choosing photos. First, choose images that are simple and clear. A cluttered photo isn't going to cut it - it won't grab attention as a clean, simple picture would. You also want to avoid images where people aren't smiling or aren't looking directly into the camera. This can make it appear that you don't care about what you say. It is important that your image does not distract from the main message you are trying convey. If it distracts from the main point, it may not be ideal.
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Find inspiration. Once you have a short list of candidates, it is now time to review them and choose the ones that inspire you. Look at their captions first. Some photographers include these in the photo, while others write them separately. In either case, it is important to check that the caption is easy to read. Pay attention to what the photo is referring to. Is it somewhere you might expect to find someone having fun? Maybe it seems dangerous. Perhaps it's a place you don't associate with happiness. No matter what the reason, consider why you like this image and how it connects to the message you are trying to convey.
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You can test different types of images. You can highlight specific aspects of your text by using images. This is one of the greatest benefits of images. If you are writing about a product, an image showing the item in action might be helpful. If you offer an infographic, it may be a good idea to include a picture showing the data. Visual aids like these will draw people closer to your information and make them feel more connected to the content.
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Make sure you use the correct file format. It is important to know which file format to use when selecting images. When working on web pages, you generally have two options: JPEG and GIF. Both of these file formats can be great, but each have their advantages and drawbacks. JPEG files are suitable for any sort of media, including websites and social media posts. These files work well for photos because they store large amounts in a limited space. They do tend to lose quality and become pixelated over time. GIFs can be used for graphics and animation because they are smaller than JPEGs. They are not suitable for photo use because they do not support transparency.
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Add other visuals. You can include additional visuals in your content if you are having trouble coming up with images. This can help you make your post more effective by creating a distraction-free atmosphere for your readers. This makes them less likely to abandon your site after reading your article. You can create infographics on your website to add more visuals. Infographics are a popular way to quickly share lots of information. These infographics are great for adding to blog posts.