As a marketer of content, you understand how much work goes into creating content that is high quality. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. Once your content is published, you can continue to use it. By repurposing and reusing your content you can maximize your return on investment.
Here are some 9 reasons why repurposing existing content is beneficial to content marketers.
- Stand out among the competition
You can make your message stand out by repurposing it in a unique and creative way.
- Increase your engagement
Repurposing material can increase engagement from your audience. They may engage better with formats they prefer such as videos or infographics.
- Educate your audience
Repurposing material can help you to educate your target audience by presenting it in different formats which appeal to various learning styles.
- Reach a new audience
You can reach out to a wider audience by repurposing the content. This will increase your chances of having it seen and shared.
- Boost SEO
You can boost your website's rankings by repurposing content.
- Saving money
Repurposing old content into new assets can save you money.
- Build trust
Repurposing material can help you gain trust from your audience, by providing consistent messages across multiple platforms.
- Measure performance
Repurposing can help you measure how your content performs across different platforms and formats. It will give you an insight into what's working and what isn't.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
Conclusion: Repurposing content has many benefits for content marketers. It can save them time and money and also help to build authority and generate new leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Repurposing doesn't just mean copying and pasting the content in a different format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Frequently Asked Questions
How often should I repurpose content?
The frequency of repurposing your content depends on both your content strategy as well as goals. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I repurpose content that has already been repurposed?
You can continue to reuse content so long as it is still relevant and engaging. But, you should update your content whenever necessary. Avoid duplicating the same content across multiple platforms and formats.
How can I tell which platforms and formats to repurpose content for?
Consider who your audience is and what they like to consume their content in. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How do I avoid duplicate-content penalties when repurposing existing content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How can I evaluate the success of my repurposed materials?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
Why is content so important?
Digital marketing campaigns are dominated by content. You must create quality content to attract new customers. Blogs are the best way of doing this. Blogs help you establish authority in your niche and make you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. Organic searches are more popular than search engine rankings.
Why is content marketing important?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
What are the benefits from content marketing
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing can also provide a steady stream for original content that can promote products or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Your company's image is enhanced by content marketing.
What is the best Content Marketing platform?
There are many platforms on the market today. Each one comes with its pros and con. Here are some popular options:
-
WordPress - It's easy to setup and maintain. An amazing community of users.
-
Wix - Easier than WordPress to set up and maintain. There is no technical knowledge required.
-
Squarespace – The best option for those who already own a website.
-
Blogger – Free blogging service
-
Medium - A place for writers to share their work.
-
Instagram - A platform that uses images
-
LinkedIn - A networking tool.
-
Facebook - A social network.
-
YouTube – Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics - Track visitor behaviour.
-
Hubspot - Email marketing software.
-
MailChimp - Email marketing software.
How many hours per week should content marketing take?
It all depends upon your situation. Content marketing may not require you to spend much time. However, if you want to drive traffic to your site you will likely need to dedicate at least one hour per day.
What common mistakes people make when starting a content marketing program?
For any content marketing strategy, a plan is essential. Without a solid plan, your efforts will go unused and cost you money. Without a solid plan in place, you can create tons and tons of content.
A well-thought out content marketing strategy will give you direction, focus and goals. It also helps keep everything on track as you move from phase to phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. You will be able to identify which posts are most likely to drive traffic and which ones won't. These results will help you decide whether to create a series or video blog.
Another mistake people often make is not thinking about how long the content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
It takes time to build great content. Don't rush yourself or underestimate this step.
Suppose you're a business owner who wants to learn more about content marketing. Our guide How To Make Content That Workes is a good choice. It outlines ten steps to create content that works and ensures that your marketing programs are efficient.
What is the average time it takes to start content marketing?
It depends on the size of your business. Content marketing is often not feasible for small businesses. If you're willing and able to work hard, however, it can make a huge difference.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How do I create a content-marketing strategy?
Understanding what content you want to create is the first step. Once this is done, it's now time to create content. This may involve creating an editorial schedule and planning where these pieces will come. Every piece of content should have a purpose. It doesn’t matter if you are writing blog posts, social updates, or any other content, they all have to accomplish a single goal.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. Who are they looking for? And why should they care about what you have to offer them?
The next step is to identify your target markets and find ways to connect with them. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
Once you have decided how you want to communicate with your target market, the next step will be to identify what topics and types you want content to cover. This is how you will determine the reason for writing the content. What problem does the content solve? Is it helpful? Do they think it will make their life easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. So, do you want to share information on your industry? On current events? Are you focused on specific products and services Your focus is determined by your answer to this query.
Once you have answered all of these questions, it is time to put everything together into one package.
You want to ensure that every piece of content you create serves its purpose. It's not a good idea to waste any time or energy. You must ensure quality in all your content.
It is important to remember that content marketing has many moving parts.