Content trends will continue to change over the next ten years. These include behind-the scenes content, voice-activated and user-generated material. These trends will impact the way marketers interact with their audience.
Voice-activated content
In the last few years, voice-activated media has experienced a significant shift. Companies are seeking new ways to engage customers. Instreamatic, a provider for ad management has partnered with Pandora to launch interactive ads for voice-activated material.
Deloitte reports that voice-activated assistants spending will hit $19 billion in 2023, according to their report. That means that 65% of US adults will use voice search daily, while the total number of US households using voice assistants will increase to 55 percent by 2022.
Voice interfaces are being driven by customers' desire for personalized information and access to information about products. This has led to an explosion in voice assistants which offer a wide variety of skills.
These virtual assistants can be funny, witty, and funny. They can answer product questions and provide assistance. A personal experience is also possible, which makes them a great way for consumers to be engaged.
Siri, Google Home, Alexa are the most popular voice assistants. Amazon has 60,000 voice applications in the United States, and a few dozen new skills are added every day. Siri was introduced by Apple to its operating systems in 2010. Siri is now available for iPhones.
With a wide array of voice assistants, voice content developers must deal with a number of different platforms. This can be frustrating. However, voice-controlled devices revolution is imminent. It will indeed be a significant part of the content-marketing landscape in 2020.
Voice-activated content should be a top trend for brands. Michael Brenner from the Marketing Insider Group says voice-driven communication strategies can be integrated into marketing and provide unique ways to engage customers.
To be able to tap this emerging medium, brands must prepare their staff for the changes ahead. Whether it's by creating interactive ads, optimizing content to rank in voice searches, or simply taking the time to learn how voice assistants work, organizations will need to adapt.
User-generated content
Among all the content trends for 2020, one of the most important is user-generated content. This type of content can help you build trust and credibility for your brand.
In addition to helping your audience connect with you, user-generated content is also a great way to drive awareness of your brand. Customer-generated content may be generated by employees or customers. It can be video, podcast or review. You can use any type of content to build community and encourage customers purchase.
UGC is used by many brands for different purposes. Busabout, a tour operator used user-generated information to boost its online sales by 33 percent. Dell also uses user-generated Content from customers to promote its products.
UGC is also being used by brands to increase their email conversion rates. UGC is a common tool that brands use to increase click-through rates in their email campaigns.
In addition, user-generated content has been shown to increase web conversions by 29 percent, and to influence purchasing decisions by 79 percent of consumers. These statistics are a great reason to consider incorporating user-generated content into your marketing strategy.
User-generated content is more authentic than traditional advertising. Customers are more likely be loyal to brands that they see face-to-face. A brand with a human face is also a good choice.
To maximize the impact of user-generated contents, you will need a publishing system that is robust enough to manage it. There are many options for you to choose from, including Instagram and Twitter. You even have a few options for free. Depending on the platform, you may also be able to create content specific for your mobile device.
Since the dawn of social media, user-generated content has existed for as long time as social networks. It's not just about creating content with social media. With the advent of virtual reality and mobile devices, it's now more than using them. It is becoming an integral part of any marketing strategy.
User-generated material is a great tool to build brand trust and increase brand recognition. It can also be a powerful way to encourage customers and others to share their experiences. This can help you to have more personal interactions with your customers.
Behind-the-scenes content
A behind the scenes view of your business can help you understand your culture, the people involved in creating your products and the processes they use to create them. BTS videos are a great way to encourage people to visit the site, which can in turn generate leads or sales. The more behind-the scene content you share, the more engaged your audience is.
BTS content allows you to present your products and/or services in a more natural way. This makes your business appear more approachable. You'll be able to show off your best products and services, while keeping your company's reputation intact. It is also a great opportunity to encourage employees to talk about their work and reward them for it. BTS is a great way to showcase the best aspects of your business without needing to hire an agency or attend a conference. This is especially true if your company is small or medium-sized and in need of a fresh start.
BTS as a teaser can be a great way of getting people to visit the site and generate leads. The more behind the scenes content you display, a more engaged audience will be able to appreciate your work, and in turn, generate leads and sales. BTS is a great way to generate leads and sales for small and medium-sized companies. BTS can serve as a teaser for more complex content. It can also be a great way of generating leads and selling.
Branded content
Branded content is one the most talked-about content trends in 2020. This type of content is used for brand enhancement, trust building, and connecting with consumers. This content can take the form of a video or blog post, as well as a live event. It is most often created using resources outside of the company.
Branded content works by evoking an emotional response from consumers. It is also a way to connect with new audiences. This form of marketing works especially well when it comes to generating new leads. Consumers are eager to find out more about a brand via content. The more information a consumer has, they can make an informed decision. Before creating a brand content campaign, it is important to understand the needs of consumers.
Branded content has the potential to increase return on investments in real-time. Studies show that consumers are more likely to seek out additional content from an advertiser after exposure to branded content.
Branded content can also increase brand recall. The IPG Media Lab recently found that brand-branded content increases brand recall by 17%. It also increases brand lift by 50%
It has been proven that brand-named content works well when combined with banner ads. Banner ads are considered annoying. Consumers spend an average time of 1.6 seconds looking at banner ads. The average time spent on branded content, however, is 45 seconds. This makes branded material the best way to grab the attention of new audience members.
Lego movie is one example. It was one the most watched movies in 2017 It was also voted one of the most memorable branded content campaigns in 2017. The Lego brand focused on quality content. On its debut weekend, the movie earned $69 million.
Branded content also builds long-term relationships with consumers. In order to reach new audiences, it is important to create a mutual partnership. By creating a mutual partnership, brands can increase the value of both their products or services. Partnerships also offer the possibility to build public relations.
Search engine optimization is also aided by brand content. SEO marketing relies on friendly content. Human brains recognize trusted sources as those that share common values when they see a pattern. Brands need to ensure their employees live up to the brand's core values.
FAQ
What is the average time it takes to start content marketing?
It all depends on your business size. Smaller companies usually don't have enough resources to invest in content marketing immediately. However, it can pay off big-time if you're willing to put in some time.
What does it mean to be a Content Strategist
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They are also able to integrate social media platforms in these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
What is the difference of content marketing and content production?
Content marketing is the belief that all great brands share the same message. They consistently deliver the valuable information people want and require.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also know how to implement a successful strategy in promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This is the core skill set needed to be a successful content marketer.
Is content marketing worth spending money on?
Content marketing is an essential part of any online business strategy. It's also a powerful way to promote your brand. Content marketing not only benefits customers but also makes you stand out among the rest.
It's all about providing valuable information that people want and need. The most successful companies know how to engage their target market by using content marketing as a central component of their digital marketing strategy.
Why do I need a Content Marketing Strategy? Why not send out emails or share social media updates?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both assumptions are incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. They aren't sufficient by themselves.
Email campaigns alone will not help you reach your goals. You need to integrate it with a larger strategy. It won't be enough to just post on social media. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
It is important to have a strategy.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
Which are the most effective content marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
All tools are not created equal. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? Is it going to meet my needs right now? And what about in 2 Years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don’t need time to create new graphics and write unique content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo makes adding images and videos to blog posts easy. This allows you to make your posts visually appealing and increase engagement with your readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content Marketing Platform#2
Trello works in the same way as Kanban boards when it comes to project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello lets you set up boards for each person on your team and assign specific responsibilities. Trello also allows for easy information sharing between employees.
Trello does not require special software to operate, unlike Kanban boards. You can use it on practically any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It's important to note that these applications aren't free. Each user will have to be paid separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
If you are only looking to create one document, however, you can get it for free.
Google tools integrates well with Gmail, which is a significant benefit. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. They can, for example, create automated emails to track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate processes and create reports based upon real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
When it comes to pricing, HubSpot offers a free trial version. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot is the best blog platform and eCommerce solution. Get started today!